Film often works best as part of the photography shoot, rather than as a separate production.

A lot of the work that goes into a good hotel photograph happens before the camera is even ready. Rooms are dressed, beds styled, linen steamed and every surface checked. Lighting is carefully controlled and the room is prepared to a standard that film can benefit from too.

When photography and film are planned together, there is no need to repeat that process. The room is already prepared, the lighting is already there and the hotel team is already involved.

Every hotel shoot also makes demands on the property; rooms have to be taken out of inventory, staff need to be available and guests have to be worked around. Whether the shoot is for stills, film or both, these demands are largely the same. Doing them separately means doing them twice. Bringing film into the photography shoot makes much more sense.

The same team, lighting, room preparation and planning can produce both stills and moving images. Film becomes an additional part of an existing shoot, rather than a completely separate production.

For many hotels, that can make the difference between having film as part of the marketing library now, rather than being deferred to next year.